This article is featured in the strategy+business app “don't blame your culture,” available for smartphone and tablet devices the app pulls together s+b's best writing on organizational culture and change, featuring jon katzenbach, tv chef jamie oliver, former p&g ceo ag lafley, and more, explaining. For ag lafley, inspiration is primarily derived from an unswerving dedication toward understanding p&g's consumers and what their everyday needs are “i am an optimist and maybe a little bit idealistic, but my view is that if we can bring everyday products that really make life a little bit better, then we. Most companies aren't winning today—not because of the economy, rapid change, or rising complexity it's because they confuse strategy with vision and don't make the critical decisions it takes to win using the example of p&g's dramatic turnaround of its olay skincare line, ag lafley and adviser roger martin prescribe a. Ag lafley chairman & ceo, the procter & gamble roger martin interviews p&g's ag lafley, institute of design strategy conference, may 2008 9 years he has set a clear vision for future growth, including the acquisition of clairol in 2001, well in 2003, and gillette in 2005, the company's largest. Ag lafley the recently returned ceo of procter & gamble, describes how to effectively bring creative ideas to market.
Playing to win: how strategy really works | ag lafley, roger l martin | isbn: 9781422187395 | kostenloser versand für alle bücher mit versand und verkauf duch amazon there is plenty of practical advice, including the fact that business people often confuse a vision for a strategy instead, the authors claim “ winning. Former p&g ceo shares leadership, brand and marketing insights from his new book, 'playing to win' read it on forbes: subscribe to forbe. Ag lafley, former ceo of procter & gamble, in close partnership with strategic adviser roger martin, doubled p&g's sales, quadrupled its profits, and increased its market value by more than $100 billion in just there is plenty of practical advice, including the fact that business people often confuse a vision for a strategy. Ag lafley i recently had the honor of speaking to ag lafley, who is the former chairman of the board, president, and chief executive officer of procter companies don't understand business strategy, the difference between having a strategy and a vision or plan, and how to construct a winning strategy.
I recently read ag lafley's excellent new book on strategy: playing to win (i highly recommend it) ag is the ceo of procter & gamble and definitely knows a thing or two or three about setting corporate strategy at the most simplistic level ag points out that strategy boils down to just five key. How strategy really works is a book about strategy, written by ag lafley, former ceo of procter & gamble, and roger martin, dean of the rotman school of they define strategy as a vision they define strategy as a plan they deny that long-term strategy is possible they define strategy as the optimization of the status.
Playing to win: how strategy really works ebook: a g lafley, roger martin: amazonin: kindle store there is plenty of practical advice, including the fact that business people often confuse a vision for a strategy instead, the authors claim winning it's a unique and nuanced view of strategy and its implementation. In 2013, i wrote a book called playing to win: how strategy really works with p&g ceo ag lafley, with whom i work closely, to clarify and simplify strategy to make it a powerful tool for managers that requires having a clear definition of strategy: strategy is choice strategy is not a long planning document it is a set of. But even more importantly, it is based on the insights and real-world experiences of lafley when he was at p&g's helm to explain their perspective on strategy, lafley met with michael distefano, korn/ferry international's senior vice president and chief marketing officer, and joel kurtzman, editor-in-chief of. Are you just playing--or playing to win strategy is not complex but it is hard it's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies now two of today's best-known business thinkers get to the heart of strategy--explaining what it's.
26 quotes from ag lafley: 'six strategy traps 1) the do-it-all strategy: failing to make choices, and making everything a priority remember, strategy is choice 2) the don quixote strategy: attacking competitive walled cities or taking on the strongest competitor first, head-to-head remember, where to play is your choice. Amazoncom: playing to win: how strategy really works (9781491528792): a g lafley, roger l martin, lj ganser: books and strategy book i've read since michael porter there is plenty of practical advice, including the fact that business people often confuse a vision for a strategy instead, the authors claim “ winning. We recently sat down with the former p&g ceo to get his thoughts on how strategy and risk intertwine ag-lafley former procter & gamble ceo and chairman ag lafley (photo courtesy of sec) rm: how do you generally view risk as it relates to strategy ag lafley: i think the really good companies are. Roger l martin, one the world's foremost authorities on strategy and dean of the progressive rotman school of management at the university of toronto, has teamed with one of the top ceos of all time, ag lafley of proctor & gamble, to publish a must-read book playing to win: how strategy really works.
It's because they confuse strategy with vision and don't make the critical decisions it takes to win using the example of p&g's dramatic turnaround of its olay skincare line, ag lafley and adviser roger martin prescribe a disciplined approach to five strategic choices first, define your winning aspiration--that is, choose. Let's get this out of the way immediately: ag lafley and roger martin's recently released book–playing to win: how strategy really works–is a must-read for anyone who claims to be about strategy and needs to grow their business if you' ve come through the classical cpg training ground that is procter. Bounty paper towels can teach organizations about strategy and how to avoid the strategy sameness syndrome 1) “they define strategy as vision 2) they define to order from amazon, click on the graphic below for playing to win: how strategy really works, by ag lafley and roger l martin.
This book is about choices, or how to make them – that is the essence of strategy the master of p&g, ex ceo aglafley, uses the olay story (and others) to explain how he and his partners developed a practical strategy framework to help make decisions, and how to enthuse the rest of the organization. Successful strategy what is your winning aspiration most companies have aspirations, usually framed as a mission statement and vision these corporate five essential questions at the heart of any winning strategy by ag lafley, roger martin and jennifer riel illustration by mark allen miller a playbook for strategy:. Once you are behind your rivals, it becomes more difficult to recover your position in this article ag lafley, former ceo of procter & gamble and roger martin, former dean at rotman school of management devised the five-step strategy model which was published in their book 'playing to win' in 2013 the model is. Procter & gamble ceo ag lafley explains why strategy has to be more than an aspiration for more, see playing to win: how strategy really works, by ag lafley and roger martin, or, from the hbr archive, his 2009 article, what only the ceo can do.